With an online MS in Marketing, you'll understand the art and the science behind putting customers, products, and services together at the right price and the right time. Discover! Examples of possible projects include the creation of an integrated advertising and promotion campaign, defining the basis for a social network and related interactions, devising an online retailing site, or designing a customized sales program aimed at key clients. In this studio, five brand teams specialize in marketing, digital strategy, research, design, content, visuals, social media, insights, analytics, CRM, media planning, and strategic communications and partner with campuses, schools, and units to achieve specific measurable business goals. Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to three years to complete your degree with the flexibility of our online program. The course is designed to create an in-depth understanding of a wide range of digital concepts and to develop related capabilities in the digital world of marketing. Choose a general administration degree or specialize with one of four majors. The Evening MBA is a 24-month part-time program and is designed to be completed while you work … They’ve won numerous awards for their teaching and research, published some of the leading marketing textbooks (including the No. Analyzing target audiences and setting communication and action objectives. Students will also be expected to carry out a marketing research project based on these principles. Popularity of Business, Management & Marketing at IUPUI. The strategic use of sales promotion: setting action and communication goals; the interaction of sales promotion with advertising, distribution, and price; target audiences and objectives for sales promotion; interactions among trade, retail, and consumer sales promotion; techniques and tools of trial and loyalty in consumer sales promotion. In this course, we enhance the students basic statistical and mathematical modeling skills covering the following topics: 1. probabilistic decision making, 2. regression analysis, 3. forecasting 4. simulation models and 5. optimization modeling with the EXCEL Solver. The course covers principles of qualitative, experimental and survey research designs, secondary and syndicated data sources, questionnaire designing, and basic analysis. Career Services. The Kelley Direct program is not accepting applications at this time as the program undergoes curricular redesign. IU. Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to three years to complete your degree with the flexibility of our online program. This guide is pages depending on what type of marketing research you need to do. Hence, the overarching goal of this course is to develop consumer insights as the basis for sound marketing strategies. When you graduate, you’ll receive an Indiana University diploma. Karen Ferguson Fuson. Specific topics include marketing strategy, market research and analysis, and the development of products and … Now is the time to go from moment to momentum. Welcome to the Marketing Guide. When you enroll in our Media Arts and Science graduate program to earn your master’s degree, you bring your passion and commitment to take your career to the next level. The student-led Kelley Direct Student Leadership Association is exclusively for online students. Career advising. This requires an understanding of the key factors and differences between entering emerging markets versus established markets. As a graduate of the MS in Marketing program, you will: Marketing Lockups. The major components of the course include: organizational buyer behavior, designing and managing profitable distribution channels, value pricing, negotiation strategies, integrated marketing communication tactics and sales resource management. Download Marketing Lockup: Indiana University. Browse Creative & Web Studio products. IUPUC 4601 Central Avenue Columbus , IN 47203 … IU Graduate School Application for Graduation - Deadline Feb 1, 2021 IU Graduate School Students, if you are intending to graduate with the MA, MS, PHD or a certificate during fall 2020, spring 2021, summer 2021 or fall 2021 please complete this form. Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals. Topics that will be covered in this course include online retailing (or e-tailing), behavioral targeting based on buyer profiles, integrated advertising strategy that capitalizes on digital capabilities, the pricing function in a digital era, the role of social networking, and the rapid emergence of smart phones and their role in mobile marketing. The marketing management context of advertising and sales promotion: roles and objectives of promotion programs; agency/client relationships; the strategic focus of promotion programs; appropriating, budgeting, and allocating resources; the advertising/sales promotion planning process. var current_date = new Date ( ); Welcome to the Customer Relationship Management (CRM) Community of Practice at IU. // Take the next step. We will learn a variety of techniques for measuring buyer price sensitivity and use this knowledge to drive pricing decisions. The fourth component of the pricing class pertains to setting prices for new products. Marketing; Supply Chain Management; All degree plans consist of 33 credit hours of MBA core courses, 6 credit hours of executive skills courses, and 15 credit hours of elective courses. Plus, lower prices can create barriers to entry in markets and build customer loyalty. Sitting at his desk, he begins speaking.] Organizational customers can include “for profit” businesses, governmental bodies and “not-for-profit” institutions. Because historical data does not exist for new products, different approaches must be employed. The undergraduate courses offered in this major focus not only on the broad aspects of management and organization, but also on developing skills for dealing with problems of motivation, organization design, and the increasingly complex problems of human resource allocations in our interdependent society. For more information about our curriculum, including our majors and elective course offerings, please email us at mbaindy@iupui.edu. Marketing Lockup: IU Bloomington. Media strategy, scheduling, and vehicle selection: reach & frequency relationships; selection of primary and secondary media; the concept of minimum effective frequency; evaluating media vehicles; scheduling media; adapting media plans to specific geographic settings. Indiana University and the Kelley School of Business are committed to the safety and success of our communities. Our approach will focus on structuring potential answers to these questions, and how these answers may differ across industries. A set number of credits apply to both undergraduate and graduate requirements. Value-based pricing argues that customers who value our products more should pay more than customers who value our products less. Consult a career center for program-specific advice, or for help exploring programs and careers. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD. Earn a B.S.B. We offer strategic communication planning and marketing services for schools, … Learn about available services and research potential career paths. As a graduate of the MS in Marketing program, you will: You can earn your 30 credit-hour graduate degree in 15 months to three years, advancing your career at a pace that fits your life. The course employs lecture, classroom discussion through threaded discussion forums, case analysis and field research projects. (3) How do we delve deeper into customer needs? Check out the No. Earn a B.S.B. Emerging markets produce more than half of world output based on purchasing-power parity and account for more than half of annual increase in global GDP. The pricing knowledge and tools you will gain from the class are applicable to both B2C and B2B contexts. CRM community of practice at IU. Indiana University Marketing Lockup: Indiana University. Universally required for professionals in academic libraries, the MLIS is essential for leadership in public libraries and provides valuable management skills. Indiana University The Trustees of Indiana University, Copyright Complaints, Managing Accounting Information for Decision-Making, Marketing Strategies for Emerging Markets, Marketing in the Era of Digital Technology, Business Marketing Strategy and Management, Have a foundation in marketing management and quantitative analysis, Know how to use consumer research and data to inform marketing decisions, Be able to develop marketing strategies in view of the global marketplace, Understand brand, advertising, and promotion management, Stay ahead of consumer trends and the impact of social media and digital marketing. Marketing - Master of Business Administration (M.B.A.) Offered at IUPUI by Kelley School of Business. Copyright © See what we do. Our Master of Library and Information Science, the entry degree for a professional librarian, is accredited by the American Library Association (ALA-MLS). While official IU signatures are used for letterheads, envelopes, business cards, and internal documents, lockups are used for all marketing channels—digital, print, web, and virtually everything else. Consistently ranked among the top programs in the nation, the Department of Marketing gives you the education, experience, and connections you need to “hit the ground running” with top employers after graduation. The major focus will be on the tools used to properly collect market research information. Learn how to complete this degree on time. Upon successful completion of the course, students are able to develop competitive marketing strategies and persuasive messages, as well as how to select the appropriate media vehicles for delivering them. The basic objective of this course is to develop the student’s understanding of marketing research as it applies to marketing decision making. 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